Rhetorical Analysis of Case Study:
The case study: https://www.indiegogo.com/projects/at-home-campaign
The goal for this campaign is to “use film, social media, and a smartphone game to inspire action to solve homelessness in our communities”. There purpose to help start a campaign through social media. They want to help people who are inspired to help do it sufficiently online in three significant ways. The three ways are: starting a campaign, activating your community, and funding your dream. This campaign site is also easy to navigate because there are different sub tabs which help the audience to gain more information on what is exactly happening. For example, at the top of the page there is “story, updates, comments, funders and gallery.” Mark Horvath the creator behind this campaign is also making a documentary following homeless men and women in the community to showcase their stories and get people to fund the foundation. If he raises 100,000 dollars for the campaign, half will go to help finish this documentary so it is out for the public to see. This site definitely promotes clicktivism because they want people to share this page and its content with twitter, Facebook, etc. There are videos, pictures, the online game and just content in general to share with people around the world. The main audience is people who want to fund the foundation and activists who support the homeless population as well. This site promotes participatory engagement as well because they are actively getting people to donate money, share the media with friends and family, and through the game especially they want to educate people on where the homeless reside and share experiences with one another. They also have the hashtag which is called #athome and that has gone viral around the web. People include this hashtag in their comments, their game posts, when they donate money, etc. This helps get the word out to other people on the web about their foundation and their main goal. They also collaborated with CNN in order to produce a remix on a video that they created about the homeless in Chicago. This has gotten a lot of activists to participate and join their strike to change the way the homeless are viewed, treated, stationed, etc.
Our goal for our group tends to be more casual than this campaign site. Yes, we post a variety of different genres of media and information but we don’t post our own experiences with homeless people as they do. We also do not ask people to donate money which makes our page a lot more casual and just information based. We model are posts similarly because we usually provide a media post whether it be a picture or video and then add a little description after. On their site, they tend to put more information then we do but it mostly is the same set up.
As I scroll through the site, I don’t see very many consequences to creating this campaign site. They do not force anybody to donate or click on certain links but they have it as a suggestion. I think that is a good way of getting people to participate/engage without being forceful.
The Ongoing Issue of Racial Profiling 